Types of Resellers and Retailers

Resellers and Retailers are businesses that purchase products, store and sell them for profits. They may operate online, in brick and mortar stores, or both. They purchase wholesalers and distributors and then resell to consumers or other businesses. There are a variety of resellers, however there are two major types why not find out more that are Dropshipping and Private Labeling. Private labeling occurs when a reseller rebrands the product of an organization by adding their logo, name, and packaging. This type of reselling takes place a lot in the tech industry in which a computer manufacturer may offer both their own hardware and third-party accessories or software.

Another method of reselling is bundling. Bundling occurs when a seller bundles similar products from different companies to create a package that is attractive. A reseller, for instance could purchase digital cameras, memory card and Photoshop Lightroom software made by different manufacturers to create a kit to help new users to get started with digital photography.

Typically, retailers purchase items in bulk from wholesalers and distributors and then offer them at higher prices to consumers. They also sell on marketplaces on the internet, such as eBay and Amazon. Retailers offer a variety value-added services such as customization and technical support. They can also add additional costs, like handling and shipping fees. Home Depot, for example, might be more expensive than Walmart because it has its own store and can handle logistics such as storage and delivery.